General Motors Electric Avenue

OVERVIEW

With the Mandalay Bay Resort on the Las Vegas strip as the learning lab location, we created a unique on-site experience that showcased the 2016 Chevrolet Volt and Electric Spark in both a classroom ”laboratory” setting and driving experience that featured a neon lit track.

SERVICES PROVIDED

• Transportation Management of All Dealers

• Driving Activity Creation

• Product Engagement Development

• Facility Oversight and Track Management