Randy adds 20 years of event marketing and brand building experience to the team at EventLink. His early career was spent handling promotions for Atlanta-area News Talk, Sports Talk and Top 40 radio stations. For the past 15 years he has been focused in the automotive space helping clients achieve results through experiential activities that include consumer-facing activations, test drives and sweepstakes.
Randy was born and raised in New York… lived in Atlanta for 24 years… and now calls Kaukauna, Wisconsin home. He enjoys the outdoors and participates in activities such as sturgeon spearing, ice fishing and tree sapping. After living in the South for so long who would of thought?!?!
He and his wife Jean Ann have a 13-year-old daughter (Sophie) as well as 2 jack russell terriers, a mini poodle and a leopard gecko.
Randy is a fan of the NY Mets, Georgia Bulldogs and Green Bay Packers. And he’ll talk sports with anyone about
any team or sport.
Go Pack Go!
Top 5 Cities in the South to visit
Top 5 favorite beach destinations
Chris has been performing specific client project work as a contractor for the company. He has 10+ years in web development, specializing in font-end, dynamic web projects.
Chris is well-versed in numerous programming languages and creating database-driven websites.
Additionally, he has Android and IOS app development experience.
Les has been a fixture in the event marketing industry for more than a decade. He began with EventLink as an event specialist and, since 2008, has been a project manager focused almost exclusively on automotive programs. A natural-born leader and consummate professional, Les brings a thorough understanding of asset construction to all his projects. His hobbies include riding his Sport Side X Side ATV, snowmobiling, boating, camping, hunting, fishing, and riding at the Silver Lake Sand Dunes and on northern Michigan trails.
Marcia started at EventLink in April 2017. Prior to joining the team, she spent many years after college in public accounting and then decided to take off time to raise her boys.
Marcia has been married to Steve for too long to mention and has twin boys in college.
In her free time she likes to travel, run, walk her dog Max and hang with family and friends.
“Mix a little foolishness with your serious plans. It is lovely to be silly at the right moment” – Horace
5 Life Quotes
Courtney received her Bachelor’s degrees from St. Ambrose University in 2012. She double majored in Graphic Design and Public Relations. Since 2012 she has been the Account Manager of Digital and Social Engagement at EventLink.
With a “diving in head first” mentality, Courtney helps clients cultivate personal relationships with consumers through digital/social marketing and Facebook advertising campaigns. Along with being EventLink’s social media guru, she also submerges herself in creative development, including complex promotional POS kits for upcoming events or a simple OLA banner for a website.
Beyond work, Courtney enjoys hanging out with her two pups, Charlie (Chug: Chihuahua/Pug/Wiener mix), and Toby (Puggle: Pug/Beagle mix). She also enjoys antiquing and home decorating.
A weird fact about Courtney is that she collects nutcrackers. She has over 300 of them. No joke.
MY TOP 5 FAVORITE THINGS I MISS FROM THE 90’s
Working in experiential marketing has been a goal of Jessica’s for some time. She has a bachelor’s degree in Marketing from Northern Illinois University, with a focus on interactive marketing. She has spent the past 5 years in customer service, marketing, new business and client retention. In her last role, she worked closely with the digital marketing department on websites and promotional banners, providing excellent service to her dealer clients.
Outside of work, Jessie is the mother of two girls, Taylor and Addison as well as Kaiser, their Jack Russell terrier. In her free time, she and her husband Tom flip houses in the Chicago suburbs. She is also on a co-ed 12” softball team and loves to play sand volleyball.
A self-described “glass half full” person who thoroughly enjoys new challenges, Jessica is a great culture fit the with the EventLink Chicago family.
Armando has lived many lives. From dog walker to professional poker player, he has gathered quite the eclectic collection of life experiences on his journey. Finally settling down as a software engineer, Armando has found his true calling in life. Being able to think critically and build beautiful things sounded too good to be true, but it wasn’t. He joined a coding boot camp in 2014 and the rest is history.
Armando is a connoisseur of horror movies and music. He loves going to concerts and adventures into the obscure. Philosophical but practical, logical but earthly, humorous but focused, Armando seeks balance in all aspects of life. He is always up for a challenge, especially if someone emerges a better version of themselves in the end.
“You could’ve been anywhere in the world, but you’re here with me. I appreciate that” -JayZ
Top 5 ridiculously awesome horror movies:
Jeff has been with EventLink since its inception, joining the team as a project manager and quickly moving up through the ranks, now specializing in the overall production side of the house. Jeff has lent his expertise to programs of all kinds, including hospitality, ride and drives, celebrity valet, and product placement events. He was the account manager for GM’s largest consumer event, Main Street in Motion, and has led a wide variety of programs for Chrysler, Audi, The U.S. Navy, BMW, and Mercedes. His programs have taken him to locations throughout the U.S, and to Canada and Puerto Rico. When he’s not traveling, Jeff enjoys hunting, fishing, snowmobiling, and spending time with his wife and son.
Top five places I would love to live in the US:
Valerie received her Bachelor’s Degree from Western Illinois University in 2006 with a major in Communications and a minor in Music Business. Valerie has been a part of the EventLink team since October of 2015.
Valerie started out as the Sweepstakes Coordinator for EventLink by writing the sweepstakes rules for various clients, selecting/contacting sweepstakes winners and sending out sweepstakes prizes to lucky winners. It is a highlight of her day when she can make a winner’s day and she can hear the excitement over the phone. In the spring of 2016, Valerie’s title changed to Associate Account Manager. She still manages the Sweepstakes aspect of EventLink but also oversees the account of ACDelco. Valerie helps ACDelco with all their sweepstakes and prizing along with their digital and creative needs.
Beyond her work life, Valerie is a dog mom to a Shiba Inu named Titan and a Siberian Husky named Cody. Yes, she lives in a lot of dog hair as the shedding never stops! Valerie is also a roller derby player and has been with the Aurora 88s Roller Derby League since March of 2014. Her derby name is Val-Lociraptor. Valerie also loves a wide range of music from Motown, Country, Classic Rock, Pop, Oldies and don’t forget Boy Bands!
Valerie’s TOP 5 Artists to Perform With:
A seasoned pro located in our Southern California office, Brooks oversees planning and implementation from concept to completion of events for automotive companies including BMW, Buick, Cadillac, Chevrolet, GMC, Porsche, & Toyota.
Top five favorite outdoor activities:
Born and raised in southern California. I come from working in both automotive and sports production. Based out of the Southern California office I work in the planning of automotive events. I am an avid sports fan for LA based teams in the NFL (Raiders), NBA (Clippers), NHL (Kings) and MLB (Dodgers). I was part of a national championship Rugby club in college and played briefly in Italy. I can found competing in Spartan races and setting up my fantasy football team (Lets get an EventLink League together). I enjoy game shows and taking care of my office plants.
Top Five Game Shows
Karen has been in the experiential marketing world for 17+ years, initially working in client services, with brands such as Coca Cola, M&M Mars and Diageo. Having discovered a passion for training, Karen eventually transitioned into HR, where she specialized in building recruitment, talent development and talent management functions.
With an extensive background guiding talent acquisition and development for rapidly-growing agencies, Karen serves as a strategic partner, providing career guidance and developing talent strategies that positively impact the performance of staff and the health of the business.
In her spare time, Karen and her husband Adam spend time at their cottage in Michigan. An avid horse racing fan, Karen never misses the big races and (embarrassingly) wept during the last Triple Crown.
Top 5 Greatest Racehorses
I am Isaac Delgado Born in Anaheim, CA and raised in the small country town of Arcadia, LA where I obtained my GED at a young age. I have also lived in New Orleans, LA before moving to Grapevine, Texas where I married the love of my life Kelly-Ann Delgado in 2018. I joined the team in 2019 and I have settled in as the Regional Market Manager based in Grapevine, TX (Christmas Capital of Texas). I bring with me over 13 years of experience in Experiential Marketing finding a home within our Automotive Team. I am a proud Father of 3 daughters and 1 Son staying very involved with their school studies and tutoring. My Free time is spent with friends, family, and within the local community donating and volunteering time and resources to aid in my community and children’s school events such as field trips and parades. I enjoy helping others and meeting new people and my favorite NFL team are the New Orleans Saints.
My Top 5 Cajun Foods
Cigi brings an exciting and unique background to the EventLink Team. She graduated from the University of Kentucky in 2014 where she studied Integrated Strategic Communications with an emphasis on account management. However, she attributes most of her account management skills to jumping in and getting her hands dirty, learning the work hands-on rather than in a book. During her time at UK she spent two years as a brand ambassador for Microsoft, promoted multiple concert tours, music festivals, and TV show launches. During college she landed a promotions internship with iHeartMedia, once her internship ended she was hired to do promo events, concerts, produce radio shows and even record a few commercials! She also interned in Nashville at Sony/ATV Music publishing and Nashville Songwriters association during the summer.
Upon graduation, she went to Los Angeles to do a project for the GRAMMY Foundation and was hired shortly after that project by Sony in Nashville. Logan’s Roadhouse (headquartered in Nashville) recruited her and gave her a unique opportunity to bring her Events, Marketing and Music Industry background to a union and asked her to launch their Local Store Marketing program. At Logan’s she was hired to essentially act as an internal experiential marketing agency. Building out multiple programs from the ground up and launching them all across the country, all with great results, ignited a passion for experiential work on the agency side. Although driven by end results and seeing hard work come to fruition, Cigi’s other passion is people and relationships. She recognizes that success comes from having great relationships whether that be client, internal colleagues, or field staff.
Why Chicago? The Second City and comedy brought Cigi to Chicago. She is in the Conservatory program at The Second City and absolutely loves it. Comedy and improv are Cigi’s hidden weapon in the work force (not too hidden though, she’s almost always laughing). Improv has made her a pro at thinking on her feet, a true team player and always finding the joy in any situation good or bad. There’s a good chance is she’s not at work you can catch her on a stage somewhere around the city performing. Does it get any better than having the best colleagues and clients around and getting to make people laugh with your friends at night?? Definitely not!
Top 5 oceans:
Originally from Iowa City (and Virginia), and after serving as a Scout in the Army in Germany, Bryan returned and studied at the University of Iowa before moving to Chicago to start his career. He brings over twelve years of experiential marketing experience, primarily B2C with a focus on adult beverage clients, to EventLink.
The clients with whom he has worked and concepted, built, executed, and managed programming for include: Pernod-Ricard, William Grant & Sons, Anheuser-Busch, Bacardi, Microsoft, and Marriott just to name a few.
Bryan is a big believer in building measurable and memorable programs that can be directly attributed to sales/results for clients.
When not at work, Bryan can usually be found with his wife and two young sons at a neighborhood park, restaurant, or street festival in or near Lincoln Square. He also loves to travel both for business and pleasure and is always looking for an outdoor adventure.
Bryan’s Top Five Walks, Hikes, or Climbs:
Alex has been in the automotive industry for 15 years. He began his career as a vehicle detailer and worked his way through the ranks as an event specialist, warehouse manager, field producer, and account manager for a PR & Marketing automotive company. In his current role as the Regional Office Operations Manager for EventLink, his tasks are to manage daily office operations and assist in warehouse operations when required, organize staffing and resource requirements for west region initiatives and assisting in national jobs when needed. A love of cars propelled Alex to the auto industry where he has been able to drive and see many vehicles even before they are released to the public.
Top five cars I’ve driven
Brian is a talented environmental graphic designer with a degree in Architecture from Lawrence Technological University. His design aesthetic is informed by the many years of experience he’s gained working in the fields of construction, electrical, and architecture. At EventLink, Brian is responsible for designing and creating 3D renderings and using his talent to support a wide variety of projects.
Brian enjoys the great outdoors with his family.
Mike is a recent addition to the EventLink team, joining in April 2018. He has over 10 years of experience in marketing finance, administration & operations. He’s got a blackbelt in P&L management and a keen eye for detail. He nerds out about process improvement and loves implementing new platforms. Mike is looking forward to applying his experience in the industry to support EventLink as it continues to grow and add to its already impressive client roster.
As a resident of the Gold Coast/River North neighborhoods of Chicago for 10 years, Mike is the only EventLink employee that doesn’t own a car and commutes to work via public transportation. In the summer, you can find him cocktailing on a patio, biking along the lakefront, or walking his chihuahua/rat terror (not a typo) mix, Quincy. In the winter, you’ll find him on a beach in Hawaii or Mexico… or talking about how he’s heading to a beach in Hawaii or Mexico soon.
Mike’s Top 5 Podcasts
Paul brings with him over 15 years of successful automotive marketing experience. With proven relationship and leadership skills, Paul has helped to successfully oversee programs and events with brands such as General Motors, Chrysler, Hyundai, Kia, and Nissan. With a great passion for his work and love for the automobile, Paul takes immense pride in bringing great energy and dedication to the job each and every day.
Paul most enjoys spending time with his family and 2 dogs, who have no idea they are dogs! Paul is one of the most hardcore Cincinnati sports fans (not easy at times!). Paul loves live music and rumor has it that he has been known to bring the house down on karaoke night with his Neil Diamond version of Sweet Caroline.
Paul’s TOP 5 Favorite Sitcoms
Courtney is involved in ensuring HR functions are administered and managed without issues. A prime aspect of her position is the annual health and benefits enrollment process. A graduate of Oakland University, Courtney has worked in the automotive, plastics and education industries. She is an enthusiastic baker, avid puzzle solver and self-admitted “tea connoisseur.
As EventLink’s assistant staffing manager, Alyson brings top-notch organizational skills to the position, adeptly handling paperwork and invoicing for the entire department. A graduate of Central Michigan University, she is an avid reader and loves attending the annual Boucheron Mystery Writers’ Convention.
Ryan oversees all of EventLink’s “back-of-the-house” services defined by hiring and managing event, warehousing and transportation staff, procurement of equipment that includes trucks, trailers, tents, etc. and managing all necessary equipment rentals. He works closely with the Department of Transportation in understanding regulations, driver requirements and ensuring all paperwork is in order to transport materials to and from every program site safely and in a timely manner. He runs our warehouse, manages the FLEX asset and inventory system and is responsible for our corporate safety protocols. In his “spare” time Ryan loves to spend his time outdoors fishing, hunting, camping and hiking with his family.
“Only those who attempt the absurd can achieve the impossible.”
Gina joined EventLink in 2019 and serves as the company’s Senior Staff Accountant in the Sterling Heights office. Gina prior experiences include Senior Property Accountant handling monthly reporting and financial statements for a variety of large multi-resident portfolio properties. She is a graduate of Oakland University and a CPA who enjoys her three dogs (they travel everywhere with her and her husband), kayaking and camping in the summer months. Of special interest is her backyard “mini” orchard with 11 fruit trees, raspberries, rhubarb, mint, comfrey, asparagus, strawberries and mulberries.
John’s passion for technology and programming began while still in high school. Mind you, this was the dark days before Google and high-speed internet – so it was a lot of trial and error and taking apart existing software to figure things out. Discovering that he had a knack for it, he began developing websites and writing additional functionality into IRC chats for fun as a teenager. After a few changes to his career path, including a couple years as a welder and union Ironworker, John went back to school to achieve a degree in Computer Sciences and Software Engineering. Since then, John has had the privilege of working in a wide variety of industries including e-commerce, marketing, civil engineering, non-profit, start-ups, and events & promotions.
In his free time, John loves to cook (especially if someone else is doing the dishes!), enjoys watching movies or catching up on the latest binge worthy show, and spending time with friends. John loves all types of music and enjoys spending a lot of the summer months going to outdoor festivals and concerts. He is also a dog dad to a 2 year old mixed breed named Dixie. It is no surprise that he loves to spoil her with new toys and walks in the park when the weather is nice.
Top 5 B horror movies
Robert has 20+ years in the Creative field and 10 in the automotive market. His passion is inspiring visual communications, whether he’s developing a creative concept to be delivered on the event floor, designing a learning game for an OEM or fine-tuning graphics. He has a knack for sharing a message in the most direct, intuitive way possible.
Top 5 design phrases to use at work:
Amy graduated from Northwestern University in 2011 with a bachelor’s degree in Communications. She played on their Women’s basketball team and was drafted to the Chicago Sky after graduation. Despite not making the final roster she took her talents overseas and spent four years playing in four different countries including China, Slovakia, Hungary and Poland. After missing 7 Thanksgivings in a row between college and playing professionally Amy made the decision to move back home and enter the corporate world.
Prior to joining EventLink in June 2017, Amy was the Partnership Activation Manager for three years at the Chicago Sky, the WNBA team. Working closely with and managing over 60 sponsors, Amy activated everything for in-arena assets to hosting numerous events.
In her free time you’ll find Amy training for her second half marathon or sailing on Lake Michigan with her family.
Top 5 Podcasts
Nancy has bachelor’s degree in English from the University of Michigan and an MBA in Marketing from Wayne State University.
Shortly after graduation, started working in the automotive industry at the customer service level, with Ford Motor Company. This ingrained a true respect and understanding of meeting and exceeding customer needs and expectations. Many years spent establishing a network of customers has taught her that building a relationship with customers is integral to the success of each and every event, so when onsite at a client event you might see Nancy assisting our guests at registration, coaching a facilitator or taking photos of our excited participants.
Top 5 sporting event bucket list
Lisa’s blending of strategy and creative started early in sports marketing where she was both the fundraiser and art director at multiple D-1 universities. This translated great to development of ideas for training and marketing where she fosters strategic and innovative creative concepts for our clients. Lisa has a B.S. from MSU and a M.A. from WSU.
Top 5 Sports Clichés
Dan brings 12+ years of experiential and event marketing experience to the EventLink Team with proven leadership and relationship skills to lead accounts and teams toward a shared goal. He has worked with boutique and major agencies like Octagon and Jack Morton in the automotive and telecom industries and in the nonprofit sector.
Dan has worked extensively in automotive, working with Chevrolet, Buick and GMC to connect their vehicles with consumers through on-site activations and grassroots initiatives. He also has experience utilizing large platforms such as MLB, Motorsports and State Fairs to make memorable brand experiences geared to increase consumer opinion and consideration.
Dan was born and raised in the great state of O-H-I-O and graduated from Miami University in Oxford where he met his wife, Stephanie. Together they have two kids, Grace and Rhett and enjoy spending time as a family, working on projects around the house, going to country music festivals and watching Buckeye Football, Browns, Cavs and Indians.
Dan’s Top 5 Ohio State Football Games
Dan’s Top 5 Ohio State Football Plays
Eric joins EventLink with a diverse consulting and software engineering background, spanning a broad range of industries and technologies. In previous roles he has implemented processes and applications that have increased efficiency, expanded offerings, and improved the user experience. With a sharp focus on detail and analytical problem solving, Eric aspires to deliver high-quality, cutting-edge digital solutions to internal and external clients.
Occasionally masked under a pensive shell, Eric hides a young-at-heart, humorous, and creative personality. His adventurous spirit has led him throughout the mid & western states, accumulating a volume of nearly unbelievable life stories.
While Eric’s wife, Rebecca, and teen daughter, Kyra, have mastered the art of eye-rolling or simply ignoring his antics, they still revel in time together in a forest or on a beach. His family is also outnumbered by their four non-human companions, consisting of a smoky Siamese mix, a red-brown Miniature Pinscher, a golden-red Pointer mix, and a marbled Ball Python.
It is rumored that Eric’s genes may contain trace elements of fish DNA, as he is driven toward a variety of aquatic activities, including swimming, jacuzziing, snorkeling, body-surfing, SUPing, tubing, sailing, kayaking, fishing, skiing (it’s still water, just frozen), and even bathing & showering!
TOP 5 TOP 1’s
Kyle joined the EventLink team in 2019 bringing with him a wealth of supply chain management experience. Formerly at Corning, Kyle works closely with the entire EventLink operations team, most recently having oversight in the development and implementation of our new ERP system. Kyle is a Michigan State graduate and avid hockey player.
Top 5 Movies:
Mallory brings 5 years of Marketing experience to Team EventLink! Throughout her time as a marketing professional, she has worked in a multitude of concentrations including experiential, shopper marketing and digital.
The clients she’s served have been vast and include Beam Suntory, Marc by Marc Jacobs, Hilton Worldwide, Office Depot OfficeMax, Whole Foods Market, USG, Tabasco Brand and more!
She is passionate and focused on relationship building, learning the ins and outs of a brand and building an immersive experience for consumers!
Mallory can’t wait for Summertime in Chicago! When she’s not at work, you will undoubtedly find her running around Chicago with her two pups- Peanut and Pineapple.
Mallory’s Top Five Favorite Places She’s Been
Kathy joins EventLink with experiential marketing, digital and brand focused design background both on the agency and brand-side. Throughout her career, she has evolved from production design to a larger role in creative ideation of programs and projects. From renderings to beautiful presentations to website design and development, she is up to the task. Currently, Kathy is focusing on all things creative from program/concept development to final production – making sure everything is accurately presented and awesome.
Prior to joining EventLink, Kathy graduated from Columbia College Chicago then proceeded with her passion for design. Interested in all aspects of design, she has worked on dozens of videos, prints, large scale displays, renderings and web design project. As a result of her wide variety of roles and projects, she has learned to wear many hats and support all parts of the creative process.
In her personal life, Kathy enjoys watching hockey, particularly the Blackhawks, and participating in running clubs & races. However, the adventure and cultural experience of travel may be her biggest passion. Kathy enjoys to travel with her husband Matt and when possible her fur baby named Lola.
Top 5 Comedians (from all categories – standup, movies & shows)
Nick has a multi-functional background that is highly valued in the EventLink organization. As a key member of our interactive technology team, he brings key skills to the team as the SME of our inventory management and asset systems. In addition, Nick manages all race timing equipment including design and implementation. As a former Event Producer, he fully understands what is required to make every event a success. As a former SAP trainer Nick has travelled internationally to many countries. He is a FAA certified drone operator and holds a Masters degree in Supply Chain Management. An avid motorcycle racing fan he is the founder of the Buell fan club organizing rides throughout the United States.
Agnes graduated from the Devry Univesity in 2001 with a BA in Computer Science. While getting a degree, Agnes got an internship with RR Donnelley, where she worked for the next 15 year as a web developer.
She joined EventLink in September of 2016 as a software engineer.
Outside of work, she loves to travel, cook (sometimes) and hangout with family and friends. Agnes and her husband Greg have to 2 kids, 11 year old Sophia and 8 year old Abigail.
“Mix a little foolishness with your serious plans. It is lovely to be silly at the right moment” – Horace
Top 5 Favorite Things
Cindy earned her Bachelor’s of Science in Finance from Northern Illinois University. She has been part of the Eventlink team since August 2016.
Cindy originally started as an Accounting Assistant in the Lombard, IL office but with her move to Colorado was asked to transfer onto the Digital team and assist on various projects. Cindy currently provides program support on national Chevrolet and Cadillac campaigns as well as assisting Val with Sweepstakes when needed.
Outside of work Cindy enjoys movies, sports, reading and hiking in the Colorado foothills/mountains – especially loving the climate (HUMIDITY) change from Chicago to Colorado. Yes, the sun is definitely out more here than Illinois!!!
“Life is not measured by the number of breaths we take, but by the moments that take our breath away” – Author Uncertain but used by George Carlin
TOP 5 MOVIES
Jason has been with EventLink since its inception and specializes in consumer events. Attentive to detail and highly organized, he manages many General Motors Consumer Ride and Drive and display activation events. In the past he has also led highly successful programs for Audi, Volkswagen, Mitsubishi, Toyota, Ford and Chrysler. In his free time, Jason enjoys fishing, hunting, traveling, and is a proud Michigan Wolverines football fan.
Top 5 things to do and see
Before coming to EventLink, Hank managed a split career focus, spending most of the 90s in business operations in the banking industry and then transitioning full time to technology in development and engineering for the last 15 years. Hank brings the ability to bridge the business need with the technology solution; understanding the problem and building or managing the solution. The calm, quiet one on the team, Hank brings a stable base to what can be an occasionally frenetic environment!
Outside of office hours, Hank is married to Susan and has a couple college students that call him Dad. He plays in a local original-rock band, likes to camp and fish, and a couple times a year likes to go hunt (photographically) snakes … yes, that last part makes some people think he’s a little weird, but we like him anyway!
Top 5 Favorite Authors
Heather understands that to execute anything flawlessly, every detail needs to be accounted for, which means anticipating every possible outcome ahead of time. With 8+ years’ experience in many arenas of marketing and advertising, Heather’s expertise lies in brand management, specifically, experiential, where she thrives off finding solutions to the “seemingly impossible” in the fast paced arena of live event marketing.
As an Account Director, Heather helps her clients to strategize, actualize, and execute new and inventive ways to bring brands directly to the consumer, promote and increase positive brand perception, and provide measurable outcomes in all facets of brand management.
Outside of the office, you can catch Heather saying “hello” to every dog on the street, catching a live show at a dive-y music venue, or trying to slip quotes from the “The Big Lebowski” or “The Office” into everyday conversations.
“Work hard, be kind, and amazing things will happen.” – Conan O’Brien
Top Five Cutest Animals According to Heather
Richard has been responsible for all accounting, finance, taxes, and treasury functions for EventLink since 2010. Prior to joining EventLink, he spent ten years in public accounting as a senior auditor at Arthur Anderson LLP and Deloitte & Touche LLP, where his clients included middle market automotive suppliers with international operations with annual sales ranging from $50 million to $500 million. Richard is a devoted family man who enjoys attending his kids’ activities, playing golf, and traveling with his family.
“A man must be big enough to admit his mistakes, smart enough to profit from them, and strong enough to correct them.”
John C. Maxwell
Carey has more than 10 years of experience in the event marketing industry. Her diverse background includes leading programs such as the Cadillac DTS Launch Tour and the Kia Affordable Luxury Tour. For the past three years she has managed the Chevrolet Brand Ambassador Program. Her broad experience includes leading numerous consumer-based shows for GM, including Barrett Jackson, SEMA, MLB All-Star Games, MLB World Series, and the Woodward Dream Cruise. In her free time Carey snowboards, hikes, reads, cooks, and enjoys the scenic view from her home in Colorado.
When it comes to experience…extensive and varied is the overlying theme when it comes to John. He has been an enthusiast in anything mechanical since day 1, particularly when it comes to the automotive industry. His work experience has included metal fabrication at a pressure vessel company, milling custom car parts at Billet Specialties, a private chef at a trading firm, and in International Sales and Marketing for Komatsu America Industries heavy press division. While getting his B.S. in Sociology he was also immersed in the world of law enforcement prior to going into Marketing. Since 2010 he has also been involved with the entertainment world, including training at the Second City and landing roles on a number of TV and Radio ads. Being direct and hands on has always been his way of doing things.
I am a car girl! I have been obsessed with cars since I was a kid. That obsession turned into a career.
I have done everything from the GMC Truck Customer Call Center to Auto Show Product Specialist, Trainer, Ride & Drives and so on. My first Ride & Drive was the Buick Riviera Launch in 1994! I currently work mainly on the General Motors Fleet Account.
I am the proud mom to two sons, Tyler (21) and Jack (16) and we have a Labrador retriever mix named Sunny.
My Top 5 Favorite Things:
With more than 15 years of professional driving and instructing under his belt, Jim has worked with Volkswagen, Audi, Porsche, Ferrari, and GM as both a product specialist and right seat driver. For the past five years, he has conducted training seminars, developed product knowledge materials, and managed instructors for the BMW Performance Center. He is an experienced on-camera spokesperson who has appeared in videos, film, and TV. In his spare time Jim enjoys drift racing, motorcycle adventure, and photography.
Top 5 Bucket list
A graduate of Lawrence Technological University, Garrett is a talented graphic designer with a wide portfolio of experience, including identity projects, web design, and package design for retail. Since joining EventLink in 2013, he has contributed to key client efforts including Porsche, BMW, Blue Cross Blue Shield of Michigan, Allstate, Dodge Ram, Jeep Cherokee, and Chevy Silverado. Garrett believes in hard work, but enjoys spending time with his growing family and serving at his church.
Allison has a deep background of experience within the automotive industry and currently heads up the EventLink Audi team. Having worked with one of the world’s largest brands, Chevrolet and General Motors, she has “touched all the bases” in the sports, entertainment, event and experiential sides of the business. Starting her career in the Interpublic Group at RWorks and then Jack Morton, she managed all Chevrolet marketing alliances including the CMA’s, Disney, BET music initiatives and Chevy racing programs. On the corporate level at General Motors she served as producer on a variety of branded entertainment initiatives and managed global marketing for the Transformers films, Captain America, The Winter Soldier, Turbo and Tomorrowland. In her spare time Allison loves to travel, enjoy all forms of music and experience unique dining destinations.
Julie is a recent addition to the EventLink team. Prior to joining EventLink, Julie worked for Club Corp, a national publicly traded company, that owns and manages high end Golf & Country Clubs, Athletic Clubs and restaurants. Julie started in member relations, where her great personality, work ethic and attention to detail propelled her quickly up the corporate ladder. She was promoted to hospitality manager, where she was responsible for running all the front and back of house Food and Beverage at Oak Point Country Club. She then was promoted to Corporate Event Planning at Oak Pointe, which included coordinating and executing all of the event logistics. Since joining EventLink, Julie has worked on the Blue Cross Blue Shield of Michigan account, planning and executing their recognition events and business meetings. Julie enjoys spending time with her family and is a veracious reader and cinema enthusiast.
Kevin knows that understanding a client’s vision and goals is the key to building the kind of quality experiential programs that EventLink is known for. This client-centric approach has been the guiding principal behind EventLink’s methodology since Kevin helped found the company in 2009. He began his career in the automotive industry, detailing and delivering vehicles to the automotive media, and quickly progressed to program and account management for clients such as BMW, Chrysler, Subaru, and Acura. When he’s not working, Kevin enjoys coaching his son’s t-ball team, playing golf, and spending time in the kitchen.
“The most rewarding things you do in life are often the ones that look like they cannot be done.”
Mary Beth has served as controller of EventLink LLC since its inception in 2009. She handles the day-to-day accounting functions and is involved in treasury management, receivables, payables, payroll, and human resources. Prior to joining EventLink, she was the accounting manager of a $50 million Detroit-based steel supplier to the automotive materials industry. Mary Beth likes to spend time up north with friends and family, and enjoys golf, Scrabble, and rooting for her favorite baseball team, the Detroit Tigers.
Mike manages the purchase of more than $20 million in event goods and services annually, supporting all facets of EventLink’s event business operations. Mike is responsible for ensuring program managers have the budget and resources to plan and execute successful events, handling everything from securing locations and equipment to sourcing the right staffing solutions. In his spare time, Mike can be found rooting for his son on the baseball diamond, playing golf, volleyball, or enjoying a cold beer.
Top 5 Travel destinations:
“Treat others the way you wish to be treated”
Mike is an experienced dealer training and consumer event specialist who has worked in the event marketing industry since 1996. During his career he has led programs for BMW, Chrysler, GM, Mercedes, Nissan, Porsche, Toyota, and Volkswagen. His background also includes hospitality events for Porsche and GM. Mike is an avid sportsman who enjoys boating, fishing, and camping. He is also a talented musician who plays the guitar and drums.
Recognized by peers and clients alike for her confidence and versatility, Lisa has established herself in the event industry by delivering cutting-edge PR as well as marketing event programs during a career that has spanned more than 15 years. She has skillfully managed and led virtually every component of the event production business, including budgeting, negotiations, supplier selection and management, writing and editing, talent and VIP handling, print production, video production, writing and editing, event development, and customer service. Currently working primarily on GM programs, Lisa brings organization, interpersonal, and communications skills and a willingness to take on any challenge at EventLink. Lisa is a Michigan State University graduate who, when not working, enjoys being with her daughter and two dogs. She’s also an avid traveler who has visited and/or conducted programs in all 50 U.S. States.
As a public relations and marketing executive with over 19 years of experience, Amy Pyle has worked with a variety of clients, such as: General Motors, Navistar, OfficeMax, IC Bus, Nicor, NFL, MLB, and a variety of healthcare and government organizations. Amy has media trained several clients who have been featured on ESPN, NBC Nightly News, CBS, ABC, The Doctors, Larry King, MTV, and several others.
She earned her bachelor’s degree in business communication and journalism from Marian University and a master’s in public relations with an emphasis in crisis communication from the University of Wisconsin, Superior.
Amy believes: “The difference between a successful person and others is not a lack of strength, not a lack of knowledge, but rather a lack of will”, spoken by the great Vince Lombardi.
Outside of the office, Amy enjoys spending time with her husband Robbie and 3 kids, Pierson 13, Campbell 9, and Hudson 4. Most of her free time is spent at travel hockey and soccer for the kids- but she wouldn’t want it any other way.
Top 5 Favorite Movies
Bri is a seasoned experiential marketing professional passionate about bringing spaces to life. She brings precise project management, collaborative campaign creation, and effectual communication to every project, but knows true account management is about creating meaningful and trusted partnerships with clients.
Her onsite event experience is extensive and includes work with the MLB, MLS and NFL, NCAA bowl games and NBC Universal/NBS Sports Dew Tour and large-scale media events. She has provided strategic and tactical solutions to over 1,800 brand activations.
Her passion for creating immersive environments goes beyond brands, she is also pursuing her interior design certificate at Chicago’s School of the Art Institute. In her free time, Bri can usually be found renovating her own home and hanging out with her two Rottweilers, Shera and Toula.
Top 5 Red Wines:
Alicia comes to EventLink with a background in production, PR and experiential marketing. Her background includes planning and executing branded mobile tours for EcoTools beauty products and national luxury wine events for Treasury Wine Estates. Alicia’s most recent experience includes oversight of the Illinois Lottery, where she was responsible for festival activations, street fairs and large scale music events, all of which included interactive experiences for consumers. Prior to her experiential career, Alicia worked as an Associate Producer on a morning show and as an Account Executive for a PR agency where she executed media events and public relations initiatives on a local and national scale.
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Justin received his bachelor’s degree from the University of St. Thomas, and continued his education at the University of Oregon, where he received his MBA in 1999.
Prior to EventLink, Justin worked his way from an entry-level Promotions Manager to VP – Regional Managing Director at GM R*Works (now Jack Morton Worldwide). In his 10+ years at R*Works, he found his greatest asset was his ability to bridge and develop interagency relationships for the greater value of his clients and their campaigns. While considered a big-picture, strategic thinker, Justin drives a “get it done and get it done, right!” philosophy inside EventLink.
Beyond work, Justin and his wife, Meg, are heavily involved in the day-to-day of their 2 children, Mirabel (12) and Bennett (10) – including coaching basketball and baseball and taking care of their dog, Ruby, which the kids promised they would take care of!! He has also served on his city’s Town Development Board, as well as his children’s School Board.
“To give anything less than your best, is to sacrifice the gift.” – Steve Prefontaine
Top 5 ( … ) in Minnesota Sports …
Worst Moments – (Gary Anderson wide left was too easy … )
Jeff has been designing and executing one-on-one consumer experiences for big brands for 15+ years.
Currently a Managing Partner at EventLink, Jeff focuses on short/long-term agency planning and ensuring financial health of the company. In addition, Jeff develops processes to seamlessly integrate internal departments, builds budgets and marketing strategies for clients and leads day-to-day Sr. Account leads.
Jeff has worked with big brands such as Nissan, Hyundai, Kia, General Motors, AB/InBev, Allstate, Illinois Lottery, EJ Gallo, Illinois Department of Transportation, Miller Coors, Bacardi, Fox Sports and GrubHub.
Jeff and his wife have two children, Ella (6) and Cayden (4), and live in the west suburbs of Chicago. He enjoys spending time with his family and is an avid Chicago sports fan.
“Consumers consider brands they both understand and can relate to. It’s our job to make that connection.”
Top 5 Sports Movies
Ken specializes in consumer event project management and since joining EventLink has led programs for the U.S. Navy, Audi, BMW, Mercedes Benz, Porsche, GM, Kia, Victory Motorcycles, Allstate, and Susan G. Komen. His work with these clients has taken him to locations stretching from Canada to Puerto Rico, as well as throughout the U.S. He is experienced in hospitality, ride and drive events, celebrity valet, and product placement events. In his free time Ken enjoys softball, camping, and spending time with his wife.
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Heather brings more than 10 years of site coordination experience to the table. Operating out of EventLink’s headquarters, she is responsible for reviewing and executing site contacts, creating and routing tour schedules, tracking event costs, and coordinating catering and traveling logistics. Her expertise and detail-oriented approach saves EventLink clients hundreds of thousands annually. In her free time, Heather enjoys golfing, traveling, playing cards, and spending time with her husband and family.
Steve is an accomplished Account Director with extensive experience in brand, dealer, and consumer relations. He has over fifteen years of hands-on involvement in training, development, and customer programs. Steve has coordinated the ordering, transportation, and on-site supervision of over five million dollars’ worth of vehicle assets for large-scale regional and nationwide consumer and dealer events for GM and Chrysler. His aptitude for client interactions have spurred project improvements and cost-saving initiatives that prove him to be an invaluable asset. Outside of work, Steve is a dedicated family man who enjoys golfing, fishing, and spending time with his son.
Vince joined EventLink in 2018 as an Account Executive. He has more than seven years of event production and marketing experience, ranging from street-team activations to intimate dining events and large street festivals. Before joining EventLink, Vince served as a Senior Event Producer at tronc (formerly Tribune Publishing) where he produced more than 15 profitable events each year for publications such as the Chicago Tribune, Chicago magazine, RedEye and Hoy. In this role, he was responsible for pitching, marketing, and executing unique brand activations for clients such as Cadillac, Jack Daniel’s, Chicago Cubs and ComEd.
Prior to that, Vince was the assistant promotions manager at 97.1 FM The Drive where he helped establish the station’s promotions department. His responsibilities included overseeing all listener promotions and contests, supervising the promotions crew, coordinating talent appearances, and activating campaigns for clients such as Ravinia Festival, Buffalo Wild Wings and XFINITY.
Vince is an avid Chicago sports fan who loves to golf on the weekends (weather permitting) and spend time with his wife and son.
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Steve brings a wealth of marketing experience to the Eventlink organization having worked “both sides of the desk” as an executive at General Motors for 17 years and as a Senior Vice President at Ross Roy/BBDO advertising agency for 10 years. His experiences in brand building, experiential marketing, film and TV, global licensing, merchandising, sports sponsorships, promotions, vehicle management, field sales; working with dealers and building a field promotional agency have given him insight and knowledge unmatched in the automotive industry. Steve is considered a visionary in many aspects of the work he has done, yet never loses sight of the fact you have to roll up your sleeves and work hard to make a vision become reality.
“The journey of a thousand miles begins with one step” Lao Tzu (founder of Taoism)
My Five Greatest Hockey Players:
One of the newest additions to the EventLink team, Katie brings energy and enthusiasm, not to mention 10 years of office management experience, to her role as office administrator. Her positive attitude combined with exceptional organizational skills and competency for handling daily business functions has made Katie the “go-to” person for nearly everything related to running the EventLink office. Katie loves outdoor activities of all types but has a particular passion for golf. When she’s not out on the links, she enjoys spending time with her family and friends.
Annabelle graduated from Columbia College Chicago in 2014 with a Bachelor’s degree in Public Relations and a minor in Arts, Entertainment, and Media Management. Annabelle joined EventLink in 2018 as an Account Executive bringing over 4 years of experience specializing in experiential marketing, event planning, sponsorship activation, and field management.
Her expertise lies in the beverage category working with clients such as Stella Artois, Budweiser, and Bud Light.
Prior to EventLink, Annabelle worked at Mosaic Sales Solutions as a Junior Account Manager on the client services team. She is a true hybrid between account management and production. Her main role was to quarterback all shared services and help drive the team to flawless execution. Mastering the art of curveball dodging, she prides herself on doing whatever it takes to get the job done.
In her spare time, Annabelle enjoys cooking up recipes she stumbles upon online or binge-watching a new series on Netflix. Fun-fact, she has a slight obsession with Corgis. She is known for going out of her way to pet any Corgi she sets eyes on.
Top 5 Items In Annabelle’s Snack Drawer
John’s expertise runs the gamut from one-day media launches and dealer training sessions to large-scale week-long training events for 5,000+ guests. He has managed EventLink’s BMW Performance Center partnership since 2001, where he has developed and executed more than 1,000 events while consistently exceeding the customer’s goals and expectations. John loves playing baseball, basketball, and golf, as well as being out on the water boating, fishing, and enjoying time away from the office.
“What would you attempt to do, if you knew you would not fail”
As a founding member of EventLink, Gerry brings 20 plus years of knowledge and expertise in the Automotive Event Marketing Industry. His expertise lies in his ability to evaluate big-picture deliverables, create custom logistical solutions and develop the fulfillment and execution plans that exceed customer expectations. Customer satisfaction and attention to detail are his true passion and the driving force behind everything EventLink designs, produces and executes. Gerry is an outdoor enthusiast who loves boating, fishing, golfing, and off-roading. He enjoys watching college football, NASCAR, golf, and cooking a great meal.
“The only way to do great work is to love what you do.”