Cadillac The Escalade Launch

OVERVIEW

In 2020, the Cadillac Escalade Launch allowed dealers to host in-dealership events in a safe and socially conscience manner. This included engagement tools that educated consumers to purchase the Cadillac Escalade 2021 without the necessity of having to get in the vehicle. Partnering with Jack Morton, EventLink developed the digital and creative components of the program including registration and test drive validation as well as onsite displays. EventLink also recruited, trained, and managed on-site staff.

SERVICES PROVIDED