EventLink LLC (“EventLink”, the “Company,” “our”, “we” or “us”) thanks you for visiting our website www.go2eventlink.com (“Website”). We are a digital and experiential marketing agency that operates sweepstakes, contests, games and incentive, loyalty programs and LIVE event activations on behalf of our clients (our “Services’). In doing so, we collect information from those individuals who choose to enter or participate in a particular promotion/program via our Services.
You must be 18 or older to use our Services. Our Services are not intended for children under 13 years of age. No one under age 13 may provide any information to us or via our Services. We do not knowingly collect personal information from children under 13. If you are under 13, do not use or provide any information via our Services or on or through any of our Website’s features, sign up for any of our Services or provide any information about yourself to us, including your name, address, telephone number, email address, etc. If we learn we have collected or received personal information from a child under 13 without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under 13, please contact us at Info@go2eventlink.com.
To use our Services, you must not be based in Cuba, Iran, North Korea, Syria, or any other country that is subject to a U.S. government embargo, or that has been designated by the U.S. government as a “terrorist-supporting” country; and not be listed on any U.S. government list of prohibited or restricted persons.
We are a digital and experiential marketing agency that operates sweepstakes, contests, games and incentive, loyalty programs and LIVE event activations on behalf of our Clients (defined below) (our “Service” or “Services”). In doing so, we collect information from those individuals who choose to enter or participate in a particular promotion/program with our Clients. The Service is provided to our Clients pursuant to services and other agreements and subject to the payment of a fee for such Services.
In connection with the promotion of our Services, we have developed and operate on online platform that allows Brand Ambassadors for our Clients to submit information they collect about individuals so that we can use that information to provide our Services to our Clients. All such methods of promotion and sale of the Service are designated as the “Platform“.
If you do not agree with such changes, you should cease accessing the Website or using the Platform and seek the deletion of your information by contracting use as described below. In some cases, your actual consent will be required, and in this case this paragraph will have no effect.
We collect a variety of information as listed below as needed to operate our business, and for the legitimate interest of our business, including for marketing purposes, to the extent permitted by applicable law. Our Website, Platform, and other publicly facing Services and applications are primarily intended for interaction in the business environment. Our information collection practices are focused on the business context, and the careful and limited identification of leads and prospective clients for our Clients’ targeted sales efforts. These data include:
When a user uses, or interacts with our Platform, or clicks on a link that directs the user to our Platform, the user’s browser automatically provides, and we automatically collect and store, certain information about the user’s device (computer, tablet, smartphone) and the user’s activities. This includes:
We collect this data for the proper operation of our Platform. This data is not linked to a specific individual.
Data generated by the use of the Platform also includes:
We collect this data to understand how our Platform is used and to create statistics on the use of our Platform. This data is not linked to a specific individual.
If an individual interacts with a Client, for example, to inquire about a product, service, promotion, contest, event, etc., the visitor becomes a lead. In these cases, the Client’s Brand Ambassador will submit information about that lead to us via our Platform and we will collect the information that the Brand Ambassador provides to us. The information is provided directly and voluntarily by the individual. Depending on the circumstances, the information may include:
When a Client has purchased the Service, we create an account on our Platform, in the name of the Client. The Client has the ability to create one or several accounts. For each authorized Brand Ambassador allowed to use these accounts, we request:
Only the minimum amount of information necessary to operate or manage the account is mandatory. The Brand Ambassador may elect to provide additional information, which we may use to enhance the Service, for example by offering access to social media accounts through the Service. To access the Client account, the registrant is required to choose a password.
Unless we are prohibited by applicable law from using cookies and a user has not otherwise opted out or disabled our use of Log or Traffic Data that comes to us in the form of first- or third-party cookies, we insert cookies in some of our correspondence with users. In that case, when we send an email message to a user, our message contains images or links, which when viewed or clicked, will register an event with us that allows us to know whether the user has accessed or declined to open our message. This action may also store a cookie which will allow us to count unique clicks or visits and potentially track the recipient.
This information is needed for our legitimate business purposes, because it helps us understand how the individual reacts to our communications and limit the amount and nature of information provided. We believe that such means are fair, lawful, and proportional to the legitimate interest and needs of our business, and that our methodology fairly addresses each user’s legitimate rights and expectations in view of the context and purpose for the collection and use of the information collected.
The information is collected in connection with our marketing efforts and is retained so that we can continue or elect to stop interaction with the lead.
If you receive commercial electronic communications from us, you can unsubscribe from the receipt of future commercial electronic communications from us by clicking on the “unsubscribe link” provided in such communications.
Please also note that if you do opt out of receiving commercial electronic communications from us, we may still send you important administrative and transactional messages (such as updates about your account or service changes and information about your requested transactions), and you cannot opt out from receiving these messages.
From time-to-time, we invite users to participate in surveys or contests. Participation is voluntary. These surveys are organized for the purposes of marketing efforts on behalf of our Clients.
When a user participates, we request certain personal data such as name and email address. This is necessary to ensure that responses are categorized properly and are not duplicated.
Depending on the nature of the survey or contents, we also use this information to send the survey results to the user participants, or, if applicable, to notify contest winners and award prizes.
We use the information obtained from these surveys and contests in aggregate form, for analytics purposes, to understand our market, to monitor Website traffic or app usage, or to modify our Platform or our Services to meet the needs or interests of users.
Your use of these services is optional. If you elect to use them, you will be deemed to have expressly consented to the collection of personal data by these services according to their terms.
The information is collected through several different means described below. We believe that such means are fair, lawful, and proportional to the legitimate interest and needs of our business, and that our methodology fairly addresses each user’s legitimate rights and expectations in view of the context and purpose for the collection and use of the information collected.
However, please be assured that we do not want to intrude in your busy life or waste your time. If at any time you wish that we cease any form of collection or processing of information about you, please contact us as indicated in the “Contact Us” section.
Some information is provided automatically by the user’s device or browser. This includes, for example, Log and Traffic Data, discussed above.
Some information is provided directly by the user or Brand Ambassador. This includes, for example, information provided by a user:
When a lead uses a third-party website that has integrated Company forms or tracking code, the information submitted on these forms, and the pages visited on these websites, will be recorded by our Platform.
When a social media account is connected to a user’s account on our Platform, we ask the user’s permission to access certain information about the user’s social media account, activities and friends. Social media sites make information available to all apps through their APIs, such as friend lists. The information we receive depends on what information the user or the social media site decides to share with us.
Some information is obtained from public records and publicly available databases.
Some information is provided by our Clients who have confirmed that they have the right to share such information.
Some information is collected through cookies. Cookies, pixel tags and other tracking technologies are used on our Platform to ensure that it functions properly and to give users a more personalized experience. Cookies can be “first party cookies” (served by us) or “third parties cookies” (served by others).
Information provided by these cookies are essential to help us provide our Platform in a manner that it adapted to each user’s specific needs, for example, to allow identifying the country where the user is located, so that we can present our website in the appropriate language.
We believe that such means are fair, lawful, and proportional to the legitimate interest and needs of our business, and that our methodology fairly addresses each user’s legitimate rights and expectations in view of the context and purpose for the collection and use of the information collected.
We use the data collected for the legitimate interest of our business as follows:
We use traffic data in aggregated form to better understand the interests and needs of our Clients, and how they are using our Platform. By identifying patterns and trends in usage, we are able to better design the Platform and marketing material to serve more relevant and useful content.
We use log data and demographic data in aggregated form to better understand the needs or interests of our visitors which helps us to create more appropriate marketing material and better tailored communication.
We use Contact Data that a user or Brand Ambassador has provided to provide requested information concerning the Platform or the Services in response to the request.
We keep a record of our interaction with users and Brand Ambassadors, and of their requests to:
We use Contact Data that a Brand Ambassador has provided to respond to:
We use information about a Client or use to:
We use information about a user’s device to ensure that our Platform functions properly and is optimized for that user’s device.
We use financial data provided by a lead during the sales process to verify their qualifications for certain features of the Platform and, after the lead becomes a Brand Ambassador, to bill the Client as applicable.
We use information about our Brand Ambassadors, and in some cases visitors, to perform data analysis, audits, security and fraud monitoring and prevention; enhance, improve, or modify our Platform or Service.
We use IP Addresses for administration and security purposes, such as calculating usage levels of our Platform or Service, help diagnose server problems, and detect fraud, spam or other disruptive or destructive behavior.
We use aggregated Traffic Data and information gathered using cookies, to create reports on trends in the usage of the Platform or Service and to determine the effectiveness of our promotional campaigns.
We study collected information in aggregated and anonymized format to determine our users’ needs, promote certain products or services, or additional support to optimize our marketing and ad targeting efforts. For example, we may compile statistics on the percentage of our users in a state or country who have a specific interest or purpose, or to design advertisements or to develop new features that appear on our Platform.
Except as described below, Company will not share, sell, or disclose a user’s personal data with third parties other than the Clients (including via their Brand Ambassadors) who provided us with the information initially. When we provide access to our Clients (including via their Brand Ambassadors), we do so in either aggregate format, through metrics or directly to their CRM systems. We are prohibited to share Client data via our contracts with them and do not share with third parties unless expressly directed to do so. We believe that such practices are fair, lawful, and proportional to the legitimate interest and needs of our business, and that our practices fairly address each user’s legitimate rights and expectations in view of the context and purpose for the collection and use of the information collected, are not intrusive or contrary to users’ legitimate rights.
When general laws allow us to do so, we use any data to better understand the demographics of our target audiences, and to support our marketing data products and services.
In countries where such activities are not permitted without the prior explicit consent of the individuals, we refrain from conducting these activities.
For clarity, we do not share or disclose Personal Data to partner firms who are not our Clients who provided us the Personal Data in the first instance.
We share data with our suppliers, subcontractors, and other third parties who provide services to us (collectively “service providers”) in connection with advertising, hosting, data analytics, information technology and infrastructure, order fulfillment, email delivery, auditing, and other related activities.
Our service providers are given only the information they need to perform their designated functions. Our contracts with each service provider prohibits them from using or sharing with others, the information that we provide to them, or that they collect directly from our users for other purposes than as directed by us.
Please note that the information or comments that are posted on Company may be collected and shared by these Third-Party Services, and your information or comments that are posted or disclosed through these Third-Party Services may become available to Company, other Company users, or the public.
Some of our events may be organized and hosted through a service provider, or in cooperation with unaffiliated organizations. These entities may require attendees to these events to provide information such as name, email address, and/or phone number as part of the registration process. We cannot control their collection or use of this information. We encourage you to read the privacy statements of these third parties because they control how such entities handle the information that you provide at the time of registration.
We participate in trade shows that are organized by third parties. These entities may require attendees to these events to provide information such as name, email address, and/or phone number as part of the registration process. We cannot control their collection or use of this information. We encourage you to read the privacy statements of these third parties because they control how such entities handle the information that you provide at the time of registration.
If a user visits our booth at a trade shows, and provides us with contact information or a business card, we assume that the user intends to establish a commercial relationship with us, and invites us to provide marketing documentation or interact with that user for the purpose of discussing our Service.
We work with a payment processing company to process credit card and ACH payments. If you make any payment to us, our payment processing provider will store on our behalf your full name and credit card details.
We may use and disclose information to the appropriate legal, judicial or law enforcement authorities and our advisors and investigators when (i) we believe, in our sole discretion, that disclosure is necessary to investigate, prevent, or respond to suspected illegal or fraudulent activity or to protect the safety, rights, or property of Company, users, or others; (ii) a user or Client has abused the Platform or Service or gained unauthorized access to any system, engaged in spamming, denial of service attacks, or similar attack; (iii) to exercise or protect legal rights or defend against legal claims; (iv) to allow us to pursue available remedies or limit the damages that we may sustain.
We may have to disclose user information if a court, law enforcement or other public or government authority with appropriate jurisdiction requests that we provide that user’s information, and such request is made using the method required by law in the applicable jurisdiction, such as a search warrant, subpoena, or a court order, and we believe that such request is valid.
We provide a global Platform and Service. Subject to applicable law, information that we obtain from or about users, including Personal Data, may be processed or transferred to data centers located throughout the world. The standards and laws that apply to the protection of personal data in these countries might be different from that which is afforded in the country where a user is located.
To the extent we engage in the cross-border transfer of information from the EEA to the United States, including Personal Data, we have agreements in place with Standard Contractual Clauses in compliance with the GDPR.
We use commercially reasonable technical, organizational, and administrative safeguards to protect information within our control against unauthorized or unlawful access, use, modification, destruction, processing or disclosure, and against accidental loss, destruction, or damage. We believe that these measures are reasonably adapted to the nature of the information in our custody.
We limit access to our users’ Personal Data to only those employees who reasonably need access to it to perform the activities attached to their job responsibilities. However, due to the realities of data security, no security system or storage system can be guaranteed to be 100% effective or secure. Thus, we cannot guarantee that any information provided to us or collected by us will not be accessed, hacked, disclosed, altered, or destroyed by unauthorized parties.
In the event that we become aware of a security breach which we believe has resulted, or may result, in the unauthorized access, use, or disclosure of non-public personality identifying information, as that term may have more specific definition under applicable privacy laws, we will promptly investigate the matter and notify the applicable parties of such breach. Such investigation will be without delay, consistent with (i) the legitimate needs of law enforcement; (ii) measures necessary to determine the scope of the breach; (iii) efforts to identify the individuals affected; and (iv) steps to restore the reasonable integrity of our Platform.
If you have reason to believe that your interaction with us is no longer secure, e.g., if you feel that the security of any account you might have with us might have been compromised, or if you suspect someone else is using your account, please let us know immediately by contacting us as indicated in the “How to Contact Us” section.
You must promptly notify us if your credit, bank, other financial institution information, username, or password is lost, stolen, or used without permission. In such an event, we will assist you in updating your details, including account details if possible.
We will retain personal data we collect from you where we have justifiable business need to do so, and/or for as long as it is needed to fulfill the purposes outlined in this Privacy Notice, unless a longer retention period is required by law, such as for tax, legal, or accounting purposes.
You can request deletion of your personal data at any time, and we will consider your request in accordance with applicable laws.
When we have no justifiable business need to process your personal data, we will either delete it or anonymize it, or if it not possible (for example, because your personal data has been stored in backup archives), we will securely store your personal data and isolate it from any further processing until deletion is possible.
You may choose to block our Platform and other sites from setting cookies by changing the settings of your browser. Please note that blocking or disabling certain cookies may interfere with certain functionalities of some parts of our Platform.
To learn more about cookies, you may wish to refer to:
To obtain information specific a particular browser you can refer to
Google Chrome: http://support.google.com/chrome/bin/answer.py?hl=en&answer=95647
Safari iOS: http://support.apple.com/kb/ht1677
Android (Chrome): https://support.google.com/chrome/answer/95647?co=GENIE.Platform%3DAndroid
Windows 10 Mobile (Edge): https://support.microsoft.com/en-us/help/10609/microsoft-edge-windows-10-mobile-view-delete-browser-history
Information collected by the Google Analytics cookie is transmitted to, and stored by, Google in accordance with its privacy practices.
To see an overview of privacy at Google and how this applies to Google Analytics, please visit: https://support.google.com/analytics/answer/6004245.
To opt out of Google Analytics, please visit: https://tools.google.com/dlpage/gaoptout.
You can edit or remove the permissions you have granted to Company to use information from your connected social media accounts by using the application privacy settings on your social media account. See the following for instructions on how to change or remove third party access on each platform: Twitter, Facebook, LinkedIn, Instagram.
Registered Users who have an account with Company have the right to review, change, or suppress personal data that we have collected from them. There are several ways to do this.
You can update your account information and your profile settings by logging into your account.
You can also contact us as indicated in the “How to Contact Us” section.
We may need to retain certain information for mandatory record keeping purposes and/or to complete any transactions that you began prior to your request. Residual information may remain within our databases and other records, but it will no longer be tied to your identity.
We want each Registered User’s Information to be complete and accurate. To confirm the completeness and accuracy of, or make changes to, their Personal data, Registered Users are encouraged to visit their personal profile.
The EU General Data Protection Regulation (GDPR) grants individuals who are in the European Union and European Economic Area (EU/EEA) the following rights, with some limitations. Users may contact us, at the address provided in the “How to Contact us” section below, to exercise any of those rights and we will respond with the requested action or information, or will let you know why that right does not apply to you.
We may seek to rely on your consent in order to process certain personal data. Where we do so, you have the right not to provide your consent, and the right to withdraw your consent at any time. If you withdraw your consent, this will not affect the lawfulness of the processing conducted based on consent before your withdraw.
You have the right to obtain confirmation as to whether or not we collect or process personal data concerning you and, if this is the case, you have the right to request a copy of such personal data in digital format.
You have the right to require that we correct any inaccurate personal data concerning you, and that we complete incomplete personal data.
In certain circumstances, you have the right to request that we erase personal data concerning you; for example, if it is no longer necessary for the purposes for which it was originally collected.
In certain circumstances, you have the right to request that we restrict the processing of the personal data that we have collected about you; for example, where you believe that the personal data that hold about you is not accurate or lawfully held.
In certain circumstances, you have the right to receive the personal data concerning you that you have provided us in a structured, commonly used, machine readable format, and the right to obtain that we transmit the data to another entity where technically feasible.
In certain circumstances, you have the right to request that we stop processing your personal data.
You have the right to request that we stop sending you marketing communications.
In certain circumstances, you have the right no to be subject to a decision based solely on automated processing – including profiling – that produces legal effects or similarly affects you.
You have the right to lodge complaint with a supervisory authority if you believe that our processing of personal data relating to you infringes the GDPR.
California requires operators of websites or similar services to make certain disclosures to users who reside in California regarding their rights, specifically:
Under California law, a business that has an established business relationship with an individual, and has, within the immediately preceding calendar year, disclosed personal data that is primarily used for personal, family or household purposes to third party for the third party’s direct marketing purposes, must disclose to its California users, upon request, the identity of any such third party, along with the type of personal data disclosed.
You can contact us to as provided in the “How to Contact Us” section. Please note that under California law, businesses are only required to respond to a user’s request once during any calendar year.
Some browsers give individuals the ability to communicate that they wish not to be tracked while browsing on the Internet. California law requires that we disclose to users how we treat do-not-track requests. The Internet industry has not yet agreed on a definition of what “Do Not Track” means, how compliance with “Do Not Track” would be measured or evaluated, or a common approach to responding to a “Do Not Track” signal. Due to the lack of guidance, we have not yet developed features that would recognize or respond to browser-initiated Do Not Track signals in response to California law.
As of January 1, 2020, if you are a California resident, you may request a copy of your Information. You may also request that we delete or amend all or part of your Information. To submit a verified request, please contact us email@example.com and title the subject of your email “California Privacy Rights Request”. In response, we will request information from you to verify your identity.
In some cases, we will not be able to delete your Information, including, if we need it to:
For more information about exercising your rights, see the Request to Exercise Individual Rights below.
As of October 1, 2019, if you are a Nevada resident, you may opt-out of the sale of your Personal Information. To do so, please contact us at firstname.lastname@example.org and title the subject of your email “Nevada Privacy Rights Opt-Out Request”. In response, we will request information from you to verify your identity. We will respond to your request, once verified, within 60 calendar days (with a possible 30 day extension upon notice to you).
For more information about exercising your rights, see the Request to Exercise Individual Rights below.
Our Platform is not directed to individuals under the age of 18. We do not solicit or knowingly collect Personal data from such individuals. If you become aware that a child has provided us with personal data, please contact us as indicated in the “How to Contact Us” section below. If we obtain actual knowledge that we have collected Personal data from a child under the age of 18, we will take steps to delete such information from our database.
We would love to hear your questions, concerns, and feedback about this Notice. You can contact us:
5500 18 Mile Rd.
Sterling Heights, MI 48314
Telephone: (248) 585-0520
Please note that email communications are not always secure; so please do not include credit card information or sensitive information in your emails to us.
To exercise any of your rights as described in the “EU/EEA Residents: Data Subject Rights under the GDPR”, “California Residents: Rights under California Law” and “Nevada Residents: Rights under Nevada Law”, please contact us in writing, via email or postal mail as indicated above, so that we may consider your request under applicable law. Please be aware that your request will not be accepted for review unless you provide the following:
For your protection, we may only implement requests with respect to the personal data associated with the particular email address that you use to send us your request.
In addition, please note that, depending on the nature of your inquiry, request or complaint, we may need to verify your identity before implementing your request and may require proof of identity, such as in the form of a government issued ID and proof of geographical address.
We will try to comply with your request as soon as reasonably practicable. However, we reserve the right to refuse to act on a request that is manifestly unfounded or excessive (for example because it is repetitive) and/or, in some cases, to charge a fee that takes into account the administrative costs for providing the information or the communication or taking the action requested.
© 2019 EventLink. All rights reserved.