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Nissan Leaf Drive & Discover

THE RESULTS

3438
Total Drives
3200
Drive Objective
400 +
Vehicles Sold

OVERVIEW

The All-New Nissan Leaf Drive & Discover Experience personally delivered the vehicle to consumers for a one-on-one ride & drive to experience the new Leaf – on their terms and in their world. This program launched with a formal dining event and vehicle reveal held exclusively for current Leaf owners.


SERVICES PROVIDED

CreativeLead ManagementDigitalExperientialMeasurementTraining
  • Custom portal development
  • RSVP management
  • Drive reservation administration portals
  • Consumer test drives
  • Vehicle logistics
  • Email re-contacting platform
  • Dedicated customer facing service representative
  • CRM reporting
  • Staff recruitment training and management
   

RSVP PLATFORM

Our RSVP platform allows for seamless event attendance management and provides real-time RSVP analytics, robust email functionality, as well as client facing administrative controls. This tool also gives invited guests the opportunity to sign-up and pay for any VIP experience.