Jim Beam Black Golf Tournament

OVERVIEW

In 2019, we hosted an elevated golf tournament with Jim Beam Black® for the Southern California trade. The day consisted of immersive brand education and engaging onsite sampling activations. This program gave the local trade a chance to experience the premium side of the Jim Beam® brand and helped push the portfolio in key accounts.

SERVICES PROVIDED

• Onsite sampling
• Signature cocktail strategy
• Custom branded awards and giveaways
• Event production
• Branded engagement development
• Educational tasting
• Program management
• Creative development
• Environment design