Jim Beam Black Golf Tournament

THE RESULTS

512
Cocktails Served
100
Event Attendance
32
Bottle Depletions

OVERVIEW

We hosted an elevated golf tournament with Jim Beam BlackĀ® for the Southern California trade. The day consisted of immersive brand education and engaging onsite sampling activations. This program gave the local trade a chance to experience the premium side of the Jim BeamĀ® brand and helped push the portfolio in key accounts.


SERVICES PROVIDED

CreativeExperientialHospitalityMeasurement
  • Onsite sampling
  • Signature cocktail strategy
  • Custom branded awards and giveaways
  • Event production
  • Branded engagement development
  • Educational tasting
  • Program management
  • Creative development
  • Environment design