Jim Beam Black Golf Tournament


Guest Attendance
Total Pours


In 2020, the Jim Beam® Black Trade Championship invited players to an afternoon of golf, friendly competition and scenic views. The tournament took place at Presidio Golf Course, an 18-hole course that is located just minutes from downtown San Francisco. Guests were fully immersed into Jim Beam® Black through branding elements within the event space and on the course. Prior to hitting the links, guests were greeted with a canned Jim Beam® Black Highball, boxed lunch and giftbag. All players were assigned their own cart before they hit the links in their foursome. The top three winning teams were offered a donation to their charity of choice.


CreativeLead ManagementDigitalExperientialHospitalityMeasurement
• Onsite sampling and cocktail strategy
• Custom portal development and rsvp management
• Creative, production and fabrication of display elements
• Custom gifting
• Branded engagement development
• Staff recruitment training and management
• Program management