Utilizing the Hyundai Chicago Bears partnership, EventLink concepted, designed and produced point-of-sales kits. As an addition to the program, Eventlink provided a turn-key sweepstakes solution. Our sweepstakes and point-of-sale kit created buzz throughout Hyundai dealerships, on social media sites and various Chicago Bears platforms. Our call-to-action led individuals to an online portal created and hosted by EventLink. Once data was collected through the portal, it was securely and seamlessly transferred to Hyundai’s CRM system. This 360-degree program approach made marketing easy and successful.