Account Executive

Detroit

OVERVIEW

Description
The Account Executive’s main focus is to supervise the day to day execution of EventLink’s clients’ campaigns. The Account Executive is tasked with designing, budgeting and supervising event and experiential marketing campaigns which meet client objectives and expand company’s portfolio. The Account Executive also develops and grows client relationships with an emphasis on increasing revenue and profitability from existing clients.

Responsibilities

  • Pursue a clear understanding of assigned client’s business and brand objectives
  • Maintain outstanding, accountable client communications and relationships via phone contact, written correspondence and face to face meetings
  • Develop and communicate marketing strategies/plans and creative platforms for assigned clients through effective presentations and proposals
  • Occasionally, participate in business development process by proposing marketing solutions for new business acquisition
  • Manage program execution, budgets, timelines, client communications, vendor relationships and reporting responsibilities for assigned clients
  • Understand and monitor financial aspects of all assigned clients. Assist with program budgeting, negotiate costs for services, track program costs against operating budget, prepare and submit invoices and assist with client billing
  • Develop and implement a program metrics plan that measures effectiveness and communicates value to clients
  • Coordinate with upper management and/or Business Management department to maintain client contracts, proper insurance coverage and certificates, and personnel documentation on assigned programs
  • Manage and mentor assigned staff by providing clear expectations and goals, monitoring performance, providing feedback (both formal and ongoing) and coaching. Identify and coordinate opportunities for staff to increase skills, knowledge and abilities
  • Research and identify key cross-promotional opportunities, such as digital elements, to enhance results and value of client programs
  • Maintain and grow agency’s profitability through seeking out optimal revenue-generating and cost-cutting areas within existing client programs as well as being consistently observant for new client opportunities
  • Assist upper management in forecasting account development and day-to-day management of program execution
  • Travel as necessary to various markets for the purpose of planning, implementing and trouble-shooting non-local programs
Requirements
  • Bachelor’s Degree or higher in Marketing, Business Administration or related field
  • Extensive Project Management experience
  • 3+ years experience in brand management and/or experiential or integrated marketing
  • 1-2 years experience managing staff
  • High proficiency with Microsoft Suite Applications, including: Outlook, Word, Excel, and PowerPoint
  • Excellent communication skills:  written, verbal and visual
  • Flexibility, versatility and willingness to take on a wide range of responsibilities
  • Extremely detail oriented
  • Reports to: Executive Director of Production Services

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