Beam Suntory Outside Lands
THE RESULTS
OVERVIEW
Hacienda by Hornitos® at Outside Lands showcased the culture, heritage and boldness of the spirit. Through décor, unique engagements via the EEG machine and cultured ambiance, the footprint emulated the essence of the brand.
Backyard BBQ by Jim Beam® at Outside Lands served as a high quality, yet casual and relaxing environment for consumers to put their feet up. Through signature cocktails, a photo experience, food, décor, branded giveaways and fun engagements, the Jim Beam® brand was represented in a bold way at Outside Lands.
SERVICES PROVIDED
o Onsite sales
o Cocktail strategy
o Brand education
o Production + fabrication
o Branded engagement development
o Sponsorship negotiation management
o Staff recruitment
o Program management
o Creative development
o Environment design
