Beam Suntory Bourbon Legends

OVERVIEW

We invited those flying out of JFK Airport to learn about different Bourbon Legends products through a number of interactive platforms such as augmented reality, a flavor profile application, and brand ambassadors onsite educating and promoting the Beam bourbon products. All components were dedicated to finding the bourbon lover in all customers.

SERVICES PROVIDED

o Custom flavor profile engagement

o Augmented reality experience

o Custom email re-contact platform

o Age gating

o Onsite sampling

o Product education

o Staff recruitment training and management

o Program management (concepting through execution)