We were tasked to bring their existing “Space is Freaking Awesome” campaign to life. Knowing adults and children alike are inherently curious about the world around them and beyond, we fabricated a traveling immersive experience for guests to try dunking a basketball on the moon, test the difference in weight of everyday objects on Jupiter and more. The tour made stops at targeted high profile locations throughout Chicagoland introducing consumers to a preview of Adler’s exhibit and driving traffic to the full experience at the museum.
• Tour routing and logistics
• Venue sourcing and acquisition