Goodyear Experience NASCAR Tour

OVERVIEW

Goodyear and Wunderman wanted to bring a larger presence to the NASCAR arena and The Goodyear Experience was designed to break through the clutter at NASCAR events. EventLink developed a larger-than- life plinko board and launched it at the Daytona 500. Participants were invited to the top of a 53’ trailer to slide a Goodyear tire down a 20’x45’ game board to win prizes.

SERVICES PROVIDED

• Custom fabrication

• Asset warehousing & logistics

• Creative concepting & development