Dodge Ram Training Tour
THE RESULTS
OVERVIEW
EventLink designed and managed the 2014 Dodge RAM Truck Training Tour, an indoor/outdoor event held at convention and expo centers in 18 cities. EventLink was responsible for the creative elements, instructional design, staffing, and all logistics for both the dealer training and T3. The entire event simulated a “factory tour.” At various indoor “assembly” stages, participants learned about the new RAM trucks and their competitive advantages through a series of presentations that included engaging, interactive displays and “Science Experiments” that demonstrated key RAM features including towing, payload, articulation ramps, and rear axle ratio. Outside, participants were able to enhance their learning with valuable “seat” time in the RAM and competitive models during a closed course ride and drive.
SERVICES PROVIDED
