Download Case Study  

Jeep Gladiator Training Tour

THE RESULTS

OVERVIEW

The Jeep Gladiator Training Tour was a launch event to introduce the new Jeep Gladiator, Jeep’s return to the light truck market. This tour visited 20 cities across the US, where we conducted half-day training sessions (2per/day) for up to 5 days per city. We trained 12,625 participants over the course of 4 months.


SERVICES PROVIDED

CreativeLead ManagementDigitalExperientialHospitalityTraining
Development and creation of all curriculum
Development and design of all training concepts
  • Including props
  • Drive course design
Design and production of all signage
Administration and reporting of participant enrollment
Creation, development and population of the Jeep DEG (digital event guide)
  • Development and installation of Jeep 3-D model
  • Reporting of DEG usage during and post-event