Basil Hayden's Wine Country Dinner

OVERVIEW

Basil Hayden’s® hosted an elegant, hand-crafted dinner in Napa Valley, CA inviting key trade members. Experiential elements were incorporated including a tasting of Basil Hayden’s® expressions, an educational session on cheese and bourbon pairings, custom cork wrap engravings, live music and an array of premium gifting elements. Our team provided a cocktail strategy featuring a selection of Basil Hayden’s® bourbons, along with providing a unique set of creative elements which encapsulated the Basil Hayden’s® brand and gave a nod to the event location.

SERVICES PROVIDED

• Onsite sampling
• Brand education
• Onsite engraving management
• Cocktail strategy
• Staff/bartender recruitment training and management
• Program management
• Branded engagement development
• Creative development
• Environment design