General Motors The Drive

THE RESULTS

62000
Test Drives
24000
Leads Generated

OVERVIEW

EventLink worked with GM to design a paid admission, automotive performance park located at the Sahara Hotel and Casino. Open 7 days a week, ”The Drive” provided an average of 250 daily visitors with an opportunity to drive any of GM’s newest product offerings.


SERVICES PROVIDED

CreativeExperiential

• Staff Hiring

• Vehicle Management

• Driving Experience Development

• Track Selection/Development

• Site-specific Handling and Transportation of Assets