Chevrolet Catch a Chevy

OVERVIEW

The goal was to create a consistent and engaging brand experience at both South By Southwest and 21 Major League Baseball Stadiums over the course of the season, including the All Star Game, to showcase new Chevrolet products and leverage the MLB relationship. Multiple activation days at each led to thousands of consumer interactions with the brand in Cincinnati at the 2015 MLB All -Star Game and Austin, TX based SXSW through a program called “Catch a Chevy”. Chevy vehicles shuttled patrons to various points of interest throughout each city. Social media “spread the word,” ultimately drawing thousands of riders and “drive experiences” of the product s .

SERVICES PROVIDED