BMW Ultimate Driving Experience

OVERVIEW

With a consistent approach and proven methodology with traveling driving tours, EventLink created product trials in major-metro markets across the U.S. These trials proved valuable in securing the best market locations for the 9-day event, 9-city tour, which drew over 30,000 consumers per location.

SERVICES PROVIDED

• Event Set Up and Tear Down

• Staff Recruitment Training and Management

• Transportation Management of Vehicles

• Course Design Creation

• Product Engagement Development

• Facility Oversight and Track Management