Cadillac National Test Drive

OVERVIEW

Initiated in 2016 the Cadillac National Test Drive Tour has traveled to 23 markets as a highly targeted invitation only event.  The tour is a combination of Street Drives, Closed Course Experiences featuring an Autocross along with interactive displays to demonstrate the key features of the new Cadillac products.  Guests spend 2 hours learning about and driving the new product lineup along with the drive highlight being the “Super Cruise” hands-free technology demonstration on selected public roads

SERVICES PROVIDED

• Digital Project Management and Development

• Custom Registration Portal

• CRM Management and Reporting

• Custom email production and deployment